Eaton DC x
Rock Creek Social
Rock Creek Social Club
Eaton DC x Rock Creek Social Club
Online Festival Branding
I worked alongside Rock Creek Social Club, a millennial marketing & event production agency, to develop campaign visuals and copy for Saturdaze -- a digital event hosted by Eaton Hotel DC to raise funds for a national charity.
I worked alongside Rock Creek Social Club, a millennial marketing & event production agency, to develop campaign visuals and copy for Saturdaze -- a digital event hosted by Eaton Hotel DC to raise funds for a national charity.
Contributions
Contributions
- Art Direction
- Branding
- Copywriting
- Art Direction
- Branding
- Copywriting
Opening Thoughts
Opening Thoughts
Opening Thoughts
After receiving the initial brief with event info, I pulled together some loose themes that could be applied to the creative. My solution would also have to be respective of the brand cultures of the design-forward host venue Eaton Hotel, and event sponsor Jameson Irish Whiskey.
After receiving the initial brief with event info, I pulled together some loose themes that could be applied to the creative. My solution would also have to be respective of the brand cultures of the design-forward host venue Eaton Hotel, and event sponsor Jameson Irish Whiskey.
After receiving the initial brief with event info, I pulled together some loose themes that could be applied to the creative. My solution would also have to be respective of the brand cultures of the design-forward host venue Eaton Hotel, and event sponsor Jameson Irish Whiskey.
A look into RCSC's campaign archives showed a lean toward image based flyer design. To introduce Saturdaze, I opted for digital illustration backed by a bright palette to cut through the noise and generate a new energy for the agency's first digital festival.
A look into RCSC's campaign archives showed a lean toward image based flyer design. To introduce Saturdaze, I opted for digital illustration backed by a bright palette to cut through the noise and generate a new energy for the agency's first digital festival.
The pop-art theme paying a cheeky ode to Washington, DC living was received well by event stakeholders and performers alike.
A look into RCSC's campaign archives showed a lean toward image based flyer design. To introduce Saturdaze, I opted for digital illustration backed by a bright palette to cut through the noise and generate a new energy for the agency's first digital festival.
The pop-art theme paying a cheeky ode to Washington, DC attractions and lifestyle was received well by event stakeholders and performers alike.
The Cocoa Code
The Cocoa Code
Here's a quick look at illustrated character development for Saturdaze visuals.
Making a play on DC's nickname, I designed a character to anchor the event's artwork.
After initial sketch, reshaping body proportion and minimizing facial expression brought polish to the idea.
We collaborated with Aaron, influencer and owner of a popular subway photography themed instagram account, to shoot the main visuals for the project.
After combing through 2,000+ selects, we found the statement shot for the store.
The large-scale graphic now greets each customer as they close the checkout process.
Here's a quick look at illustrated character development for Saturdaze visuals.
Making a play on DC's nickname 'Chocolate City', I designed a character to anchor the event's artwork.
After initial sketch, reshaping body proportion and minimizing facial expression brought polish to the idea.
Twitch Creative
Transition Screen
Stage Option
Alternate Stage Option
Karistotle
Art Direction + UX
Brooklyn, NY
© MMXXV Karistotle by Karis Chandler
© MMXXV Karistotle by Karis Chandler
© MMXXV Karistotle by Karis Chandler